Hungry Hub started as a platform for the management of restaurant reservations similar to Open Table. Restaurants happily signed up for this free product / service en masse. The only problem was that the team figured out that neither restaurants nor their patrons had problems managing or booking reservations and hence it was not possible to properly build a business around this concept.
Surasit Sachdev was neither used to failing nor happy about it. Real entrepreneurs are persistent and do not give in easily. All of his experience in building Hungry Hub in Thailand and interacting with Food and Beverage outlets gave the team a bigger and better idea. Listen to this episode to hear about his pivot and his thought processes around it. Very interesting!