Jasper Donat is tireless. He would have to be to have accomplished what he and his team have done since launching Branded back in 2002. In what seems a lifetime ago, the team was slowly, but surely preparing for and building towards media convergence and ‘direct to fan’ interactions. Built on the idea that connections matter, Jasper created the Matters series of events (including the All That Matters festival), It’s a Girl Thing and is co-producer of the FanFest.
We talked about how branded content allows creators to talk to and interact directly with fans, how to use the influencer model and how this builds and strengthens the relationships between stars, athletes, etc with their fans.
In this realm, as in life, consistency and authenticity are key. Jasper also noted that all of the media they create also has a purpose and positive message.