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Jim Sailor – Behavioral Scientist & Startup Mentor With the Cradle Fund in Malaysia

Jim Sailor has almost two decades of experience doing market and marketing research for some of the world’s largest brands. Even more interesting is that he has done most of that work and built most of that business in China.

Jim studied Mandarin Chinese before it was cool and it has come in handy in his life’s endeavors. Jim has studied Behavioral Science and is applying it to better understand ‘risk perception’ and its application to the adoption of new technologies. Learning how this application helps his clients make better business decisions alone was very interesting, but we covered much more ground than that.

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Jim Sailor – Behavioral Scientist & Startup Mentor With the Cradle Fund in Malaysia