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Shaun Rein – Author, ‘The War for China’s Wallet : Profiting from the New World Order’, China Market Research Group

Shaun Rein is the Founder and Managing Director of the China Market Research Group (CMR), the world’s leading strategic market intelligence firm focused on China. He works with Boards, CEOs and senior executives of Fortune 500 and leading Chinese companies, private equity firms, SMEs and hedge funds to develop their China growth and investment strategies.

I spoke to Shaun Rein about his book, ‘The War for China’s Wallet: Profiting from the New World Order’ just after it was published.

We covered many other topics as well, including the duopoly of TenCent and Alibaba, the massive internet market in China and why it is difficult for foreign firms to succeed and how China has become a hotbed of innovation across many verticals and sectors.

Shaun has been in China for almost 20 years and has seen so much change and development that informs his ongoing analyses of China, business in China and the growth of some of the world’s largest internet companies. It also gives him a unique perspective on China’s changing place on the global stage and its impact on business and geo-politics.

This was our first conversation…I expect it to be the first of many!

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Shaun Rein – Author, ‘The War for China’s Wallet : Profiting from the New World Order’, China Market Research Group