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Asian Expansion – Episode 04 – Christof Wittig – Hornet Networks – A More Comprehensive Value Proposition

Christof Wittig has been starting his own companies since he graduated from college in Germany.  He sold his first business, an enterprise software company, in late 1999.  Later he obtained his Masters Degree from the Graduate School of Business at Stanford University, where he focused on open source business models.  This concentration led him to his second startup called db4objects.

All of this led to his founding his fourth company, Hornet Networks, a gay social network.  In Hornet’s words,

Hornet, the world’s premier gay social network, was founded in 2011 with the mission to build the seminal digital home for the LGBTQ+ community. In that time, Hornet’s global platform has grown to 25 million diverse community members. Utilizing cutting-edge, proprietary technology, Hornet helps people make meaningful connections in a refreshingly friendly environment filled with award-winning, original content and news around lifestyle, travel, entertainment and social justice.”

Put more succinctly, this is not another dating app.  This is a vibrant community that is serving a potentially massive market.  It is also a place where its members can help others.  There are still more than 70 countries where being gay or LGBT is criminalized in one form or another…which itself is a crime.  It is also a place where content is used to surface interests and spark conversations that are more substantive, creating more meaningful connections.

Asian Expansion – Episode 04 – Christof Wittig – Hornet Networks – A More Comprehensive Value Proposition